Rebranding the Genuine Scooter Company
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Genuine Scooter Brand Book - outdoor promotional advertising
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Genuine Scooter Brand Book - introduction & overview of enthusiast culture
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Genuine Scooter Brand Book - logo redesign with concept sketches shown
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Genuine Scooter Brand Book - styleboard of aesthetic treatments
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Genuine Scooter Brand Book - identifying the brand audience
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Genuine Scooter Brand Book - personas for interactive design
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Genuine Scooter Brand Book - storyboard for motion graphic
Rebranding the Genuine Scooter Company
The Genuine Scooter Company proudly claims to be “The Smallest Scooter Company in America”. This point of difference means they can design, engineer, and hand-build each and every scooter that rolls out of their factory. The scooter as a form of transportation has been gaining popularity because rising energy costs have been taking a bite out of consumer’s wallets.
Rebranding Genuine was a part of my master’s thesis project. Using available demographic and customer data provided by the company, the target customer was identified and a refreshed identity and media campaign which included print advertisements and motion graphic storyboards for potential television and online ads was developed.
The brand guidelines created detailed all aspects of the brand and how it should be portrayed to potential customers.
